RESUME
ERIC DEICHL
CREATIVE DIRECTOR / BRAND DESIGN, MARKETING - linkedin.com/in/ericdeichl
ericdeichl@gmail.com
ericdcreative.com
SUMMARY:
Creative Director of Brand Design in B2B SaaS marketing start-ups with 10+ years of experience as an inspirational people manager, hands-on designer, up-leveling brand design, campaign storytelling, and design of online, event, and social presences. I have led video, animation, design, large-scale events, and copy while defining creative objectives, developing cohesive creative pitches, and ensuring fiscal accountability with impeccable craft.
CAREER HIGHLIGHTS:
QUALYS - Cloud-based Cyber Risk Security
Global Brand Design Lead, San Francisco (2024 - Present)
Leading the global Brand Design function, defining and maintaining the company’s look and feel across all channels and mediums. Created a unified design system to ensure consistency across digital, events, campaigns, and product marketing, and built scalable templates and visual standards to enable high-quality execution by teams worldwide.
TIPALTI - B2B SaaS Global Payments FinTech
Creative Director, Brand Marketing, San Francisco (2021 - 2024)
Built the internal creative team, collaborated with cross-functional partners to prioritize strategic planning, and managed eight to execute web, display, collateral, and events. Developed functions for video, motion, and design. Directed 360º brand campaigns, oversaw web design, creative copy, SEO, and CRO, and branded as well as executed events with over 10,000 attendees, from physical to digital.
HOVER.TO - Creates accurately-measured, 3D models of homes from photos.
Creative Design Lead, Brand Marketing Director, San Francisco (2020 - 2021)
At Hover.to, I developed the brand identity and implementation guide, refreshed the app, online presence, collateral, and event marketing. Managed a team of designers in collaboration with Product, and crafted experiences from branding to execution.
SALESFORCE - A Customer Company. CRM + Data + AI + Trust.
Senior Brand Designer / Creative Lead of Customer Marketing, San Francisco (2016 - 2020)
I was the principal designer for the first ever 360º global brand campaign. As the creative lead for customer brand marketing, I crafted impactful stories in film, online, and on social platforms. I creatively directed external agencies in designing effective templates for social, and demand generation. On top of my daily position, I also served as the creative lead at Dreamforce for three years, overseeing top-tier product launches and the event experiences that brought the Salesforce brand to life.
*For more career history visit linkedin.com/in/ericdeichl
EDUCATION:
Florida International University, FL
Master’s Degree, Communications
Miami Ad School, Miami Beach
Loyola Marymount University, CA
Bachelor's Degree, Graphic Arts
SKILLS:
Executive Stakeholder Management,
Strategic Brand Management, Leadership,
Cross-Functional Collaboration,
Visual Storytelling & Content Creation,
Market Research & Consumer Insights
HOBBIES:
Mentorship through ADPList (adplist.org/mentors/eric-deichl)
and TTACD (talktoacreativedirector.com/eric-book-convo)Sons Premiere Competitive Team Soccer Coach
Branded Daughters Martial Arts Program (pallensmartialarts.com)
TECHNICAL SKILLS:
Adobe Creative Suite, Figma, Asana,
Wrike, Monday, Jira, Basecamp,
Notion, Miro, Trello, AirTable