Ad Council - That's Not Cool
Source – https://vimeo.com/17069344
Broadcast - Print - Digital
Cannes: Bronze Design Lion
Cannes: 360º Shortlist
London International: Digital Silver
The Ad Council asked us to help prevent teen dating violence. We found that teen dating had moved into the digital space. And abuse had followed.
“That’s Not Cool” is an integrated campaign designed to raise awareness, educate, and get kids talking about the problem. The goal of the campaign was not to preach, but to encourage kids to make informed decisions on their own.
Director: Jun Diaz (Smuggler)