http://www.ericdcreative.com PORTFOLIO Fri, 04 May 2012 19:10:11 +0000 http://www.ericdcreative.com en http://ericdcreative.com/eBay-Motors-Race-Posters http://ericdcreative.com/following/ericdcreative.com/eBay-Motors-Race-Posters Fri, 04 May 2012 19:10:11 +0000 PORTFOLIO 3339420 eBay Motors Race Posters In the tradition of the Grand Prix race circuits we approached eBay Motors to let us produce commemorative posters for the 2012 Grand Prix of Long Beach races, the largest Grand Prix race in North America. One poster a day was given out at each of the three races. The lines at our eBay Motors tent extended around the block and were gone within the hour of the gates being opened each day. Ebay was ecstatic to say the least. <img src="http://payload51.cargocollective.com/1/3/99550/3339420/1.1.jpg" width="502" height="735" width_o="502" height_o="735" src_o="http://payload51.cargocollective.com/1/3/99550/3339420/1.1_o.jpg" data-mid="17150064" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/3/99550/3339420/2.1.jpg" width="502" height="735" width_o="502" height_o="735" src_o="http://payload51.cargocollective.com/1/3/99550/3339420/2.1_o.jpg" data-mid="17150077" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/3/99550/3339420/3.1.jpg" width="502" height="735" width_o="502" height_o="735" src_o="http://payload51.cargocollective.com/1/3/99550/3339420/3.1_o.jpg" data-mid="17150087" border="0" align="left"/> http://ericdcreative.com/6B-Impressions-0-00 http://ericdcreative.com/following/ericdcreative.com/6B-Impressions-0-00 Thu, 03 May 2012 17:33:17 +0000 PORTFOLIO 3331971 Over 6B Impressions In 10 Days We approached Torani with the idea of promoting the fake flavor of “Chicken n’ Waffles” as an April Fool’s joke. With a next to no budget we sent out a press-release and produced a variety of videos, table-tents, social media posts, and even got a few OOH placements to announce the flavor. The result was over 150 mentions online that included Reuters, Yahoo News, and Good Morning America. Excitement was so great that Torani now plans to make Chicken n’ Waffles syrup a reality, though I'm not sure I'd buy it. Foododdity Props <img src="http://payload51.cargocollective.com/1/3/99550/3331971/facebook.jpg" width="602" height="776" width_o="602" height_o="776" src_o="http://payload51.cargocollective.com/1/3/99550/3331971/facebook_o.jpg" data-mid="17108024" border="0" align="left"/> <img src="http://payload51.cargocollective.com/1/3/99550/3331971/bus_shelter.jpg" width="602" height="340" width_o="602" height_o="340" src_o="http://payload51.cargocollective.com/1/3/99550/3331971/bus_shelter_o.jpg" data-mid="17108266" border="0" align="left"/> http://ericdcreative.com/Dockers-Packaging http://ericdcreative.com/following/ericdcreative.com/Dockers-Packaging Wed, 18 Jan 2012 20:14:41 +0000 PORTFOLIO 2632218 Alpha Khaki in Whiskey Crates Our creative packaging of Dockers® Alpha khakis in 1, 5 and 10 year finishes for some of our best customers were a big hit. Here are a few highlights: “To promote the new line of Alpha Khakis as inherently masculine and desirable, pants maker Dockers sent 600 of its online customers a surprise present: 3 pairs of pants packaged like whiskey bottles. Arriving in limited-edition boxes, the uniquely packaged pants are both smart promotion and cool customer appreciation. The recipients’ sizing information was collected from the Dockers customer database, to make sure their new pants fit. “ – PSFK.com “The Dockers Alpha Khaki Whiskey Crate features three pairs of Docker’s Alpha khakis in varying degrees of vintage and distress, from one year, five year, and 10 year vintages. Due to the nature of the finishing work on the khakis no two pairs are alike, so expect something unique from each. “ – Selectism.com “This unique packaging reveals three pairs of the brand’s Alpha Khaki model, all seen in vintage and distressed aesthetics.” – Hypebeast.com <img src="http://payload16.cargocollective.com/1/3/99550/2632218/thm_dockers-alpha_001.jpg" width="531" height="640" width_o="531" height_o="640" src_o="http://payload16.cargocollective.com/1/3/99550/2632218/thm_dockers-alpha_001_o.jpg" data-mid="13322571" border="0" align="left"/> http://ericdcreative.com/AgencyPeephole-com http://ericdcreative.com/following/ericdcreative.com/AgencyPeephole-com Fri, 13 Jan 2012 18:26:29 +0000 PORTFOLIO 2601135 DraftFCB '11 Holiday Card<img src="http://payload15.cargocollective.com/1/3/99550/2601135/Screen Shot 2012-01-13 at 10.18.34 AM.png" width="670" height="474" width_o="1034" height_o="732" src_o="http://payload15.cargocollective.com/1/3/99550/2601135/Screen Shot 2012-01-13 at 10.18.34 AM_o.png" data-mid="13150424" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/3/99550/2601135/Screen Shot 2012-01-13 at 10.18.46 AM.png" width="670" height="474" width_o="1034" height_o="732" src_o="http://payload15.cargocollective.com/1/3/99550/2601135/Screen Shot 2012-01-13 at 10.18.46 AM_o.png" data-mid="13150429" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/3/99550/2601135/Screen Shot 2012-01-13 at 10.21.18 AM.png" width="670" height="473" width_o="1035" height_o="732" src_o="http://payload15.cargocollective.com/1/3/99550/2601135/Screen Shot 2012-01-13 at 10.21.18 AM_o.png" data-mid="13150431" border="0" align="left"/><img src="http://payload15.cargocollective.com/1/3/99550/2601135/Screen Shot 2012-01-13 at 10.21.44 AM.png" width="670" height="474" width_o="1033" height_o="731" src_o="http://payload15.cargocollective.com/1/3/99550/2601135/Screen Shot 2012-01-13 at 10.21.44 AM_o.png" data-mid="13150433" border="0" align="left"/> Due to a shoddy economy, the extravagant holiday party is no longer a staple. But, it remains an important part of the advertising calendar. Agency one-upmanship tends to carry over from the office to the office party, where “classy” gives way to “fun” before it gives way to “debauchery.” “Agency Peephole,” a kind of creepy new site that is agencies a inside look at competitors’ holiday parties. “Why party alone when we can party together?” 1. Get Instragram. 2. Shoot “sexy” party photos. 3. Tag your photos with the hashtag #agencypeephole in the comments section. Creativity-Online Agency Spy Ads of the World http://ericdcreative.com/Stride-2-0-TV http://ericdcreative.com/following/ericdcreative.com/Stride-2-0-TV Fri, 29 Apr 2011 22:10:07 +0000 PORTFOLIO 1374107 Director: The Hoffman Brothers (Harvest Films) "Chase" Bloopers Reel http://ericdcreative.com/Google-Mash-up http://ericdcreative.com/following/ericdcreative.com/Google-Mash-up Wed, 20 Apr 2011 00:06:51 +0000 PORTFOLIO 1331537 http://ericdcreative.com/Trident-Print http://ericdcreative.com/following/ericdcreative.com/Trident-Print Mon, 11 Apr 2011 16:49:38 +0000 PORTFOLIO 1294269 <img src="http://payload.cargocollective.com/1/3/99550/1294269/Picture 24.png" width="388" height="525" width_o="388" height_o="525" src_o="http://payload.cargocollective.com/1/3/99550/1294269/Picture 24_o.png" data-mid="6266909" border="0" align="left"/> http://ericdcreative.com/Print http://ericdcreative.com/following/ericdcreative.com/Print Mon, 11 Apr 2011 16:47:26 +0000 PORTFOLIO 1293532 <img src="http://payload.cargocollective.com/1/3/99550/1293532/Picture 23.png" width="443" height="574" width_o="443" height_o="574" src_o="http://payload.cargocollective.com/1/3/99550/1293532/Picture 23_o.png" data-mid="6266689" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/99550/1293532/Picture 25.png" width="443" height="574" width_o="443" height_o="574" src_o="http://payload.cargocollective.com/1/3/99550/1293532/Picture 25_o.png" data-mid="6266693" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/99550/1293532/Picture 24.png" width="443" height="574" width_o="443" height_o="574" src_o="http://payload.cargocollective.com/1/3/99550/1293532/Picture 24_o.png" data-mid="6266691" border="0" align="left"/> http://ericdcreative.com/Print-Mobile http://ericdcreative.com/following/ericdcreative.com/Print-Mobile Mon, 11 Apr 2011 14:08:50 +0000 PORTFOLIO 1291237 <img src="http://payload.cargocollective.com/1/3/99550/1291237/4.jpg" width="640" height="310" width_o="640" height_o="310" src_o="http://payload.cargocollective.com/1/3/99550/1291237/4_o.jpg" data-mid="6252823" border="0" align="left"/> http://ericdcreative.com/Pitch-Leave-Behind http://ericdcreative.com/following/ericdcreative.com/Pitch-Leave-Behind Fri, 08 Apr 2011 04:33:36 +0000 PORTFOLIO 1281078 For the Converse pitch at R/GA we got down and dirty to create a pitch leave behind book that would represent the creative to come. In the book contained a DVD that held the actual pitch as well as 5 leave behind CD's that were handed out to each client. Yes, we won the pitch. <img src="http://payload.cargocollective.com/1/3/99550/1281078/1.png" width="670" height="444" width_o="814" height_o="540" src_o="http://payload.cargocollective.com/1/3/99550/1281078/1_o.png" data-mid="6198663" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/99550/1281078/2.png" width="670" height="444" width_o="813" height_o="539" src_o="http://payload.cargocollective.com/1/3/99550/1281078/2_o.png" data-mid="6198664" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/99550/1281078/3.png" width="670" height="444" width_o="814" height_o="540" src_o="http://payload.cargocollective.com/1/3/99550/1281078/3_o.png" data-mid="6198666" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/99550/1281078/4.png" width="670" height="444" width_o="814" height_o="540" src_o="http://payload.cargocollective.com/1/3/99550/1281078/4_o.png" data-mid="6198673" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/99550/1281078/5.png" width="670" height="444" width_o="814" height_o="540" src_o="http://payload.cargocollective.com/1/3/99550/1281078/5_o.png" data-mid="6198683" border="0" align="left"/>